Mobile positioning data (MPD) adds the most extensive and dynamic layer of information on the population’s location and trips to mobility and transportation planning and spatial planning as it:
- covers most people on the move
- provides data 24/7/365
- is – in a sense – a time machine
Employing MPD analytics results in a fast and smart planning process with statistically reliable results, making mobile phone data an excellent substitute for traditional sources of mobility data. As MPD includes all travel modes and trip lengths, it is most useful for planning multi-modal, shared mobility and micro-mobility solutions.
MPD is the most powerful source for getting detailed knowledge on population movements. It presents a large statistically valid sample: all clients of one or several mobile network operators.
Our mobility solution range is divided into three main categories: public transportation planning, transportation planning and spatial planning. While MPD always delivers information on locations and movements, the main focus differs by domain.
|Topics in focus||Public transportation planning||Traffic planning||Spatial planning|
|Movement origins and destinations||✓||✓||✓|
|Spatial and temporal movement patterns||✓||✓|
|Road traffic statistics||✓|
|Quantitive information on land use||✓|