Most tourists carry mobile phones. Mobile positioning data is an excellent big data source for tourism statistics because:
- it helps to gather information on a large sample of tourists
- it enables year-round updates on data
- and it can be used for relatively small areas
Positium helps tourism professionals access data from mobile operators, evaluate it and create tools to analyse the movement of visitors.
The statistics can be generated on a national scale and used for national tourism statistics, the travel item in the balance of payments, as well as geographical breakdowns by sub-regions, municipalities, and smaller locations, such as tourism attractions.